Target Takes Twitter To The Fashion Runway
You know those Target “Everyday Collection” TV spots that glamorize cliches of everyday women – a bake-sale mom, a mom changing diapers?
Before you write off Target for its slightly lame-o marketing, take a look at this.
Yesterday, Target made their “Everyday Collection” campaign a little more Twitterific. They hosted a live interactive Twitter event called the Target Everyday Show, playing off the glammed-up vibe of the TV ads but in an actually smart, funny way.
The Target Everyday Show was a runway show inspired by people’s tweets about everyday products, which were pulled from the hashtag #Everydayshow.
Target
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