Target Sponsored Stories Showing Up At Top Of Facebook Users’ News Feeds

Might this be Facebook’s first step toward addressing the potential advertising revenue shortfall Facebook mentioned in the run-up to its initial public offering? Several Facebook users have pointed out the presence of a sponsored story from Target at the top of their news feeds.

Might this be Facebook’s first step toward addressing the potential advertising revenue shortfall Facebook mentioned in the run-up to its initial public offering? Several Facebook users have pointed out the presence of a sponsored story from Target at the top of their news feeds.

We wonder how much negative pushback Facebook will receive from these ads. One user who pointed it out commented:

WTF? I never hit like on the Target page. Why am I getting this?

In the interest of fairness, we should point out that Facebook remains free of charge for users, and that Co-Founder and Chief Executive Officer Mark Zuckerberg has repeatedly stressed that he will not clog the social network with advertising.

Still,

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