Facebook Makes It Easier For Advertisers To Target Feature Phone Users
As more users access Facebook from their mobile phone, it's not always a smartphone. Now Facebook has made it easier for companies to target ads to people using feature phones. Sister site Inside Facebook noted that the Power Editor and Ads Application Programming Interface (API) includes better options for targeting ads at feature phone users only.
As more users access Facebook from their mobile phone, it’s not always a smartphone. Now Facebook has made it easier for companies to target ads to people using feature phones. Sister site Inside Facebook noted that the Power Editor and Ads Application Programming Interface (API) includes better options for targeting ads at feature phone users only.
For the past year, feature phone users have been shown Facebook ads, but it has been difficult to deliver ads specifically only to feature phone users when they are on their devices.
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