Target Cartwheel Aimed At Driving Facebook Users Into Stores

By David Cohen 

Retail giant Target teamed up with Facebook on the launch of Cartwheel, which debuted on beta Wednesday and is aimed at using the social network’s offers feature to drive shoppers into its stores.

Cartwheel works across desktop and mobile devices, and users receive 10 spots upon logging in for the first time, after which badges and more spots are awarded for actions such as selecting, redeeming, and sharing offers.

Offers are redeemed, only in stores, via barcode on the Cartwheel application, or printouts from users’ computers, and they can be used multiple times. Target said savings on offers via Cartwheel will range from 5 percent to 25 percent.

Target President of Multichannel Casey Carl said:

We know our guests love a great value, and Cartwheel offers another fun and easy way to save money at Target. Cartwheel bridges the in-store experience with social technology to help our guests discover and share personalized deals and inspiration with their friends.

Readers: Will initiatives like Target’s Cartwheel help drive Facebook users into stores?