Tapstream, a growth platform for mobile apps, has today announced the launch of its “Word of Mouth,” a new product that helps apps increase user acquisition via the social sharing of existing app users. When users recommend apps to their friends, those who download tend to be more engaged and higher-value users than others. Through this launch, Tapstream will help developers capitalize on that trend.
Tapstream’s Word of Mouth allows developers to create rewarded referral campaigns, which reward users with prizes once a referral has been successfully completed. The technology doesn’t require the use of referral codes, and it supports both in-app reward content and third-party rewards.
“The cost of user acquisition is becoming excessively expensive for all kinds of apps, and mobile marketers have been asking us for tools to help them tap into their existing user base,” said Slaven Radic, CEO of Tapstream. “Word of Mouth helps deliver high-quality, new users at a fraction of the cost by encouraging current and happy users to share their sentiment with a friend.”
These referral campaigns can be targeted to specific user groups, and can be implemented without requiring changes to the base app. This will allow developers to more quickly design and test their strategies to find what works best for them.
Word of Mouth is available starting today.