Tapjoy reaches the 1 billion devices milestone

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By Scott Reyburn Comment

Mobile advertising and publishing platform Tapjoy announced today that the company has reached the one billion mark in activated devices.

Additionally, the San Francisco-based Tapjoy added more than 500 million new devices to its network in the last eight months alone.

Tapjoy also revealed that approximately 100 million unique viewers who come through its network per month are international, which equates to about 75 percent of of its overall unique viewers per month coming from outside the U.S. In China, a huge market consisting of more than one billion people that’s still largely untapped, Tapjoy connected with 44 million mobile devices in July 2012.