Tapjoy: Mobile shopping habits expected to grow this holiday season

Mobile ad network Tapjoy has released an infographic detailing the way smartphone users utilize their mobile phones during the holiday shopping season. Its survey found that 35 percent of respondents will use their devices to research products before a purchase, and that 29 percent will ultimately make holiday shopping purchases online this year.

The survey found that 27 percent of respondents will ‘showroom,’ or use their mobile phone to shop for items while actually in another physical store.