Tapjoy Tries to Own a Direct Relationship to Consumers With New Gaming Platform
There is no company out there that probably knows the risks of building on someone else’s platform better than Tapjoy.
Pushed aside after becoming a powerhouse for monetization and app distribution on both the Facebook and iOS platforms, the San Francisco-based company is taking the lessons of those difficult times to heart in launching its own web-based gaming platform today.
Called Tapjoy Games, it’s a mobile web destination that consumers can install directly on their own phones so they can get virtual currency in their favorite apps for free if they download more apps from other developers.
It’s a savvy runaround, especially considering that Apple has strict rules around in-app payments and virtual currencies.
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