Tapjoy announces retention improvement product Tapjoy Reconnect
Mobile advertising and publishing platform Tapjoy today announced Tapjoy Reconnect, a new ad unit which aims to help app developers improve retention rates and user loyalty with an alternative to push notifications.
With Tapjoy Reconnect developers can reach out to consumers directly through the Tapjoy offerwall, incentivising them to re-engage with their app. Upon launching the desired app, Tapjoy Reconnect can be used to motivate users to complete any sort of desired action. For example, developers can reward them for coming back to complete an unfinished level or discover a new part of an app.
As many app developers know, user retention is a serious challenge.
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