Mobile messaging app Tango has announced the launch of its News Feed feature, creating a hub of content for the platform’s more than 200 million registered users. The News Feed supports text, videos, music from Spotify and more, and was created with the goal of offering a deeper experience for users.
This news feed is comprised of content shared by a user’s Tango-using friends, as well as sponsored advertisements. Via the company’s partnership with music service Spotify, Tango users can share Spotify songs on the news feed. These songs can also be shared in one-on-one or group chats within the Tango app.
Elsewhere, users can share videos in their news feeds, recording them from directly within the app. In addition, users can share photos, text messages and links to their news feed. In the coming months, the news feed will be updated to support Tango’s Animated Surprises (animated stickers) and game leaderboard updates from games that have implemented the Tango SDK.
“We’re excited to make our News Feed experience richer and more engaging with music and video for members to connect with others, and making content an integrated part of conversations,” said Jamie Odell, senior director of product management for Tango.
“Tango is one of the best ways to stay connected, and with today’s announcement, we’re expanding the capabilities of our service, and giving our members richer and more meaningful ways of expressing themselves,” added CEO and Founder Uri Raz. “With music from Spotify now available in Tango’s News Feed, it’s a great way to share the moment. For example, if you’re having a great day and want everyone to know it, share ‘Happy’ by Pharrell Williams to your News Feed.”
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