Taggar Turns Objects Into Hidden Messages

Snapchat, Charm, Jelly -- the market for picture messaging apps seems to be exploding. While most of these apps focus on the user taking and sending pictures, Taggar is a new app that enables users to tag images and objects with hidden messages.

Snapchat, Jelly, Instagram — the market for picture messaging apps seems to be exploding. While most of these apps focus on the user taking and sending pictures, Taggar is a new app that enables users to tag images and objects with hidden messages.

It all started with a few Ph. D students at Cambridge University looking for funding for a pattern-recognition study. Taggar head of marketing Charlotte Golunski saw the potential for using this technology to create a social augmented reality.

“They had this great raw technology with no real interesting wrapping around it,” Golunski says. So

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