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By Andrew McMains
Mad Men spiced up an otherwise predictable panel discussion of agency models, creativity and talent recruitment (the old agency model is broken! Effective marketing stems from understanding the consumer! It’s all about ideas!) at Tuesday’s Bloomberg CEO Summit, part of Advertising Week.
Panelist Bob Jeffrey of JWT injected the first reference to the popular AMC series in response to a question about how to retain talent. Mad Men, he argued, “has been a positive recruiting thing for our industry.
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