'Budget Travel' to ML Rogers

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NEW YORK ML Rogers here said it has added Arthur Fommer’s Budget Travel, a unit of Newsweek Budget Travel, for advertising services following a review.

The work will include trade-focused online and offline efforts breaking in October. The budget was not disclosed.

Client president Nancy Telliho said: “Our readers’ passion is to see new places and meet new people, and they know that those experiences are not a function of dollars spent. The challenge ML Rogers embraced is to better communicate that to media decision makers.”

ML Rogers president Mike Rogers added: “This brand is a hidden treasure, with a relevance that many of today’s media buyers have not yet fully appreciated.

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