Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
RFPs Issued to Long List of Nine Contenders for $60 Mil. Biz
NEW YORK–A spinoff of Lucent Technologies is reaching out to agencies about a new global assignment with billings estimated at $60 million, sources said.
Lucent, based in Murray Hill, N.J., is establishing a new company to market voice-technology products and needs a shop to develop its brand image, sources said. Both creative and media duties are in play.
By definition, the assignment is business-to-business and the company is looking for a shop that can handle both traditional advertising and below-the-line marketing duties, sources said.
The spinoff, which does not yet have a name, has drawn up a long list of shops that includes BBDO Worldwide, DDB, J.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in