Levi's 'Goes Forth' With Web Game

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Levi’s wants to link its past with the future through a new digital scavenger hunt that blends the real and virtual worlds.
 
Levi’s agency Wieden  + Kennedy created the game, which kicks off today and runs through mid-November on the brand’s Web site, to invoke memories of the company’s heritage in the 1890s. The game’s narrative revolves around a character named Grayson Ozias IV who has left wax cylinder voice recordings hidden across America. The challenge for players is to find these recordings and, ultimately, the $100,000 fortune Ozias buried.
 
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