Mullen Gains S&H Green Stamps of Approval - Shop to Power Return of Revamped Consumer Loyalty Program

Mullen is counting on the digital revolution to breathe new life into the all-but-forgotten S&H Green Stamps.
Mullen is developing a campaign to renew the popularity of the 103-year-old program, which may have been the first national consumer loyalty initiative.
The Wenham, Mass., agency won the account without a review. When Manchester, Mass.-based Sperry & Hutchinson Co. approached Mullen about bringing back the stamps, agency executives found the challenge was too good to pass up.
“We all experienced this when we were young,” said George Rogers, Mullen senior vice president and group account director.