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LOS ANGELES Fast-food chicken chain El Pollo Loco said it has awarded its $7 million creative and media account to the Y&R Cos.
The Irvine, Calif., shop edged out finalists Grey in Los Angeles and Krueger in Torrance, Calif., for the win. The incumbent, Dailey & Associates in West Hollywood, Calif., did not participate. El Pollo Loco will continue to work with its Hispanic agency, cruz/kravetz: Ideas in Los Angeles.
Effective Marketing Strategies in Surprise, Ariz., led the agency search.
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