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BOSTON SS+K has been tapped by the Massachusetts Teachers Association to create the group’s 2004 ad campaign.
“We were truly impressed with SS+K’s background and the incredible creativity of its ads,” said Anne Wass, MTA vice president and co-chair of its public relations committee, in a statement.
The agency is currently crafting an effort that will include TV, radio, print and online components. The first radio executions are set to break this month. SS+K won the business after a review of undisclosed agencies.
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