2 Tips to Leverage Your Online Channel
In a Jan. 26 webinar titled Leveraging Your Online Channel, Stephen Powers, a principal analyst at Forrester Research, discussed the challenges of meeting online visitors’ continually evolving expectations.
He began by laying out the evolution of the Web site, which originated basically as a repository for a company’s information. Today, Web content management is much more complex, encompassing rich media components, multichannel support, targeting, social computing, A/B and multivariate testing, and integrated analytics. Here are two tips Powers shared to help marketers leverage their online channel.
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