PopSci.com Launches New Android App on The Zumobi Network

(Press Release) SEATTLE, WA, January 12, 2011—The Zumobi Network, a leading premium mobile app network, and Popular Science magazine today announced the launch of the PopSci.com application on the Android platform. This free app, newly redesigned by Zumobi for the iPhone and iPod touch platforms, brings the PopSci.com science and technology news content in the same updated design to the Android platform. The PopSci.com app launches with the F-150 campaign from Ford Motor Company."Earlier this fall we partnered with Zumobi to update our current PopSci.com iPhone app design and to expand our monetization options," said Gregg Hano, VP, Group Publisher, Bonnier's Technology Group, including Popular Science. "Launching a version for Android allows us to deliver our valued news content to an expanded audience on a rapidly growing platform."This new app's interface includes 'Featured' news articles at the top of the screen and allows users to scroll through thumbnails horizontally. Below, the 'News' section includes a list of all news articles that can be separated into four categories: 'Gear,' 'DIY,' 'Green,' and 'Photos.' The 'Gear,' 'DIY' and 'Green' sections include video and photo content along with the text of each article. The 'Photos' section includes a gallery of images and subhead descriptions. All of this content is easily shared using Facebook, Twitter and e-mail."The Zumobi Network currently has a very impressive and diverse portfolio of news media apps," said Ken Willner, CEO of Zumobi. "PopSci.com's incredibly loyal and savvy user base sees the value in the content that it provides. The launch of this app will support PopSci.com's engagement with a new audience and provide more opportunities for advertisers seeking to reach this very desirable demographic."The PopSci.com app offers compelling sponsorship options through the guaranteed pairing of PopSci.com's trusted third party content with Zumobi's BrandBlast "app-within-an-app" rich media advertising technology. This primary network offering creates the ideal environment for premium advertisers who are seeking exclusivity, metrics transparency and brand safety.The PopSci.com app is available for free in the Android Market as a part of The Zumobi Network, which offers a variety of entertaining, informative and useful mobile media applications to enjoy on next-generation smartphones across multiple platforms.About Popular Science Founded in 1872, Popular Science (www.popsci.com) is the world's largest science and technology magazine, with a circulation of 1.3 million and 7.1 million readers. Bonnier Corporation (www.bonniercorp.com), one of the largest consumer-publishing groups in the U.S., is the leading media company serving passionate, highly engaged audiences through magazines, events, digital media and leading-edge products. Bonnier Corp. is the U.S. division of the Bonnier Group, (www.bonnier.com), an international media group active in television, newspapers, magazines, movies and cinemas, books and digital media. Based in the Nordic region with substantial operations in the U.S., Germany, the U.K. and Eastern Europe, Bonnier has businesses in 16 countries worldwide and employs over 10,000 people. Bonnier stands for entrepreneurship and has always combined a genuine commitment to freedom of speech with a sense for business. Bonnier is wholly owned by the Bonnier family, which has been running the company for seven generations.About Zumobi Zumobi is a leading mobile media company that partners with media properties to publish applications for next-generation smartphones. Zumobi's portfolio of mobile applications comprises The Zumobi Network. This premium mobile app network offers brands rich media advertising campaigns and sponsorships with primary access in top media apps like Inside Xbox 360, Sporting News Pro Football, Sporting News Pro Basketball, MOTOR TREND News and more. For more information, please visit www.Zumobi.com

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PopSci.com Launches New Android App on The Zumobi Network

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