Live from DMA2010: Trends in Data Collection
Hundreds of bleary-eyed conferees crowded into the room, lining the walls and tripping over attendees sitting in the aisles. There to listen to the thought leadership session “Integrating Online and Offline Data for Digital and Direct Marketing,” they were present and accounted for at 8:45 a.m. on Tuesday at DMA2010 in San Francisco.
Panelists noted that the attendance reflected the exponentially increasing interest in the subject of data practices. Ranging from legislative concerns to simple mechanics, panelists discussed how direct marketers can and should be using consumer data.
Those
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