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In order to become more proactive in its new business efforts, Messner Vetere Berger McNamee Schmetterer/Euro RSCG has hired Christina Love as its first director of new business development.
Love comes from Earle Palmer Brown in New York, where she was vice president, business development. She will work with the four active agency principals–Tom Messner, Barry Vetere, Ron Berger, and Louise McNamee–with the goal of gaining strongholds in three categories where the agency does not currently have accounts: public utilities (many of which face deregulation), beer and computers.
Love’s appointment is intended to give the agency a systematic approach to new business.
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