A Holiday Checklist For Brands On Facebook

Facebook marketing outfit TabSite is already done with its list for the upcoming holiday season. However, the list is not a shopping list, but rather a checklist for how brands and retailers should approach the most important time of their year.

Facebook marketing outfit TabSite is already done with its list for the upcoming holiday season. However, the list is not a shopping list, but rather a checklist for how brands and retailers should approach the most important time of their year.

TabSite cited a prediction from the National Retail Federation that holiday retail sales will rise 4.1 percent compared with the 2011 period, to $586.1 billion, and last year’s record-setting $52.4 billion from Thanksgiving/Black Friday weekend will be topped.

The

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