Tablet Usage Has Doubled Among British Readers Since Last Year: Bowker
According to a new report from Bowker Market Research, tablet usage more than doubled its market share among British adult readers of eBooks between February 2011 and March 2012. But while tablet adoption is on the rise among these readers in Britain, only 12 percent of the population, report using these devices most often.
Instead, the Understanding the Digital Consumer project report found that these readers prefer to read on Kindle devices, and 40 percent of those surveyed said they use the Kindle most often.
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