What Did Social Media Users Talk About This Halloween?
Cats, witches and Donald Trump ruled Halloween 2016, according to data from social intelligence and social listening platform Synthesio.
Cats, witches and Donald Trump ruled Halloween 2016, according to data from social intelligence and social listening platform Synthesio.
Synthesio analyzed online conversations about Halloween from Friday, Oct. 28 through Monday, Oct. 31, and its findings included:
Most-discussed Halloween costume types online:
- Classic Halloween costumes (34.07 percent of all online mentions)
- Trending 2016 Halloween costumes (32.43 percent)
- Current political costumes (18.98 percent)
- Candy (14.52%)
Most-discussed classic Halloween costumes online:
- Cat (21.37 percent)
- Ghost (19.76 percent)
- Zombie (15.22 percent)
- Vampire (10 percent)
- Princess (8.12
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