Social performance management platform Syncapse released a study on why Facebook users like brands’ pages, and the most common reason, at 49 percent, is that they actually liked those brands in real life.
The reasons why Facebook users liked brands’ pages, from the Syncapse study, were:
- 49 percent: To support the brand I like.
- 42 percent: To get a coupon or discount.
- 41 percent: To receive regular updates from brands I like.
- 35 percent: To participate in contests.
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