Syncapse acquires Clickable to bring ad capabilities to its social marketing platform

Social media management platform Syncapse today announced it will acquire Clickable, which has access to the Facebook Ads API and offers tools for search and social advertising.

The acquisition puts the company in a better position to compete with others in the space as more social marketing platforms and ad providers converge. This also makes Syncapse a more attractive target to be bought by an even larger company. Buddy Media recently sold to Salesforce for $745 million after acquiring Brighter Option in late February.

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