SXSWi: What We Learned From Cheezburger CEO Ben Huh

The medium is the message? Not anymore, according to Ben Huh. Nowadays, "the form factor is the messenger."

Cheezburger CEO Ben Huh knows content. And with an Internet company whose sites, including Know Your Meme, the Fail Blog, Geek Universe and dozens of others, get 375 million pageviews per month, Huh knows what works.

At his SXSW talk “The Form Factor Is the Message,” Huh discussed how the communication theory of media critic Marshall McLuhan, “the medium is the message,” has been adapted in the midst of the digital media revolution.

The format is the message
Referring to McLuhan’s famous phrase, Huh said that a medium that frames content and changes the message is no longer.

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