The Global Reach of SXSW on Social Media [Infographic]
The social buzz surrounding SXSW has reached new heights with over 2.2 million mentions in 10 days.
SXSW started out as a back in 1987 in Austin, where organizers expected 150 people to show up. “It was meant to be a regional event for five or six states,” co-founder of the event Louis Black once told the Daily Texan. “But it was national almost immediately.”
The founders probably never anticipated what they meant to be a small event to balloon to global proportions. Last year, the number of people who attended at least one SXSW event set
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in