SXSW Music Increases Reliance on Facebook Events

Many event promoters at last week’s South By Southwest Music Festival used Facebook Events to replace or complement event listings on their websites. The annual showcase of upcoming musical artists presents a challenge to bands, promoters and venues who must compete with dozens of concurrent events for attendees. While in previous years most promoters chose to register RSVPs through a custom form on their site or by providing an email address to contact, Facebook events hosted by Pages became much more prevalent this year.