5 Takeaways From "The Best Mobile Ad Campaigns"

A trio of innovative ad industry leaders on how mobile advertising can be minimally intrusive and profit-maximizing.

On our first day on the scene at Austin’s SXSW Interactive festival, we heard from a trio of innovative ad industry leaders on issues surrounding mobile advertising — where it has been, who has done it well and where it is headed.

Drew Neisser, CEO at the New York-based social media and content marketing agency Renegade moderated the panel, which included Webster Lewin, SVP and director of Mobility at Starcom MediaVest Group and Rob Griffin, EVP and global director of production development from Havas Media.

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