As folks are saying on Twitter, either Susan Boyle’s PR folks made a big mistake or they’re marketing geniuses.
Either way, we bring you the worst hashtag ever. Or is it the best hashtag ever? You decide.
It was supposedly sent out by Susan Boyle’s PR team to promote her latest album – and then promptly deleted.
But was this a genuine tweet? According to @IsTwitWrong, it is:
And here’s the cached copy:
And here’s the Twitter stream with the tweet deleted:
So what do you think of this hashtag? Social media mistake or savvy PR move?
(Oops image from Shutterstock)