Survey finds small and medium businesses like mobile ads, but prefer signups to clicks
A new study conducted by Borrell Associates and mobile advertising platform Pontiflex has found 72 percent of small and medium sized businesses (SMBs) currently using mobile advertising are planning to either maintain or increase their spending levels over the next 12 months.
Borrell and Pontiflex surveyed more than 1300 U.S. and Australian SMBs about their future mobile advertising plans between August and September. The study found 45 percent of companies currently running mobile ads planned to maintain their spending over the next year and 27 percent said they would increase it.
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