Survey Explores How Social Networking Drives Real-World Activity

Half of all users have engaged in real-world social interactions as a result of their activities on social networks, according to survey by Active Network.

Surveying 500 consumers, Active Network found that Facebook drives the most in-person meetings and charitable donations of any social network. LinkedIn drives most job changes, followed by Pinterest. No respondents reported changing jobs as a result of Twitter interactions. Pinterest was also most likely to prompt lifestyle changes, edging out Facebook.

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