Super Rewards Expands Into MMO Monetization

Monetization solutions provider Super Rewards announced its partnership to provide four key MMO publishers with monetization solutions for their current games. The publishers, NHN USA, Gala-Net, OGPlanet and OnNet USA will using the full breadth of Super Rewards solutions to monetize their users. Super Rewards was selected on the basis of their strengths in fraud, customer service, multitude of monetization options including offers and display ads and their accuracy in providing the right offer to the MMO players at the right time. Super Rewards has been continuing to proliferate its monetization solutions, announcing in March the ability for developers to integrate in-flash payments. Players in MMOs using Super Rewards solutions can complete a survey, watch a video, or subscribe to online services. Super Rewards also has a dynamic offer filtering system to make sure the right offers are presented to each user, all at the right time. "Unlike others in the space, Super Rewards has the monetization expertise that extends beyond Facebook and into MMOs, virtual worlds, and other online games," said Jason Bailey, General Manager. "We understand the special needs of gaming publishers, which is what attracts MMOs to our monetization solution." The interesting news here is that Super Rewards was selected specifically because of their ability to understand MMO players and their spending patterns. Timing is a critical part of using offers correctly and can have a strong impact on publisher revenues as we relayed in our 'tips from peanut labs' post. "Super Rewards commands an expert understanding of MMO players. This targeting expertise enables us to present the most relevant advertising offers based on our users' behavior. It all adds up to the user being able to get free G-Coin by participating in engaging and rewarding offers, while supplying NHN with a very stable and healthy revenue stream," said Daniel Chang, NHN Vice President of Business Development. The newly signed MMO publishers note Super Rewards international market coverage, discussing the monetization solution provider's extensive coverage of important target regions as a key reason for selection. Other reasons include issues such as a fraud prevention and superior customer service. Different companies select various payment and offer platforms based on their specific strengths, an example being of Peanut Labs which was selected by companies like IMVU for their Cherry Deals and survey offerings. For more info, check out the press release here.

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Super Rewards Expands Into MMO Monetization

Azam Khan

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