Did you know that 77 percent of people follow at least one brand on social media, but that more than half (56 percent) have unfollowed a brand for posting boring or sales-y content?
For best results on social media, businesses (particularly SMBs and brands new to the platform) should always follow the 80-20 ratio. Meaning, 80 percent of their content should be provide value, and just 20 percent should be sales or marketing-related.
(Brands that are particularly active on Twitter should increase this ratio to 90-10, or even higher.)
For best results, share others’ content, too. This helps establish you as an authority and an expert in your niche. Double-check all posts for accuracy, be creative with hashtags and don’t be afraid to show your personality.
Check the visual below for more insights, which comes courtesy of Axonn.