Active on Twitter? Watch the Super Bowl? Mercedes-Benz Wants to Give You a Car

The Super Bowl packs the stadium, sees the most HDTV sales of the year, and has advertisers drooling over the $3 million 30-second TV ads that run during the commercial break – and now it’s a social media phenomenon, too. Advertisers are flocking to Twitter to run innovative campaigns during the weeks and months leading up to the Super Bowl, offering hefty prizes in an effort to augment their TV presence.

USA Today reportsthat all of the 68 30-second advertising slots for the big event itself have sold out on Fox, but that isn’t stopping advertisers from attracting viewers through social media.