Brands Win at Super Bowl Social Media: Crowdtap [Infographic]

According to a survey from Crowdtap, brands will have the advantage over teams when it comes to Super Bowl social media chatter.

brandswinsuperbowlBrands will have the advantage over teams when it comes to Super Bowl social media chatter, according to a survey from the social influence platform Crowdtap. Seventy-three percent of respondents said they were more likely to follow or ‘Like’ a brand after the game, while only 27 percent said they would do the same for the teams.

Other insights include:

  • Sixty-one percent will share ads on social media
  • Sixty-seven percent will post about Super Bowl ads during the game
  • Fifty-six percent will post on Facebook about the game

Check out the full infographic:
Super Bowl Social Media

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in