Brands Scored On Facebook During The Super Bowl: Engagement Soared 60%
Saying that Super Bowl XLVI represented a strong marketing tool is stating the obvious, but the big game's effect was even more obvious in a study of Facebook wall posts from more than 1,400 brands.
Saying that Super Bowl XLVI represented a strong marketing tool is stating the obvious, but the big game’s effect was even more obvious in a study of Facebook wall posts from more than 1,400 brands.
Buddy Media analyzed those brands’ wall posts for six weeks leading up to Sunday’s game, and the marketing platform found that some 30 percent posted messages referring to the Super Bowl, adding that posts with Super Bowl-related keywords tallied engagement rates 60.1
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