It’s the Super Bowl this weekend which, for many major brands, fans and TV viewers, is one of the advertising milestones of the year. But which types of ads are shared the most on social media? Which generate the most buzz… at the best price?
As you might expect funny ads do particularly well, as do those from alcohol and food companies (usually because they’re funny). But when broken down by cost per hashtag, ads that trigger desire might be the most effective, and economical – a Clavin Klein advert in last year’s Super Bowl had a cost per hashtag rate of just 2.5 percent that of the average commercial while generating more than 4 times as many mentions on Twitter.
This infographic from digital agency MRY takes a closer look at which types of Super Bowl commercial generate the most buzz.