Which Super Bowl Ads Generate The Most Buzz On Twitter? [INFOGRAPHIC]

Which Super Bowl Ads Generate The Most Buzz On Twitter? [INFOGRAPHIC]

It’s the Super Bowl this weekend which, for many major brands, fans and TV viewers, is one of the advertising milestones of the year. But which types of ads are shared the most on social media? Which generate the most buzz… at the best price?

As you might expect funny ads do particularly well, as do those from alcohol and food companies (usually because they’re funny). But when broken down by cost per hashtag, ads that trigger desire might be the most effective, and economical – a Clavin Klein advert in last year’s Super Bowl had a cost per hashtag rate of just 2.5

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