Facebook Tests Changing User Account Settings to Send Summary Email Notifications

Facebook just posted to its official Page that is testing new summary emails for users “who are very active on Facebook and receive lots of email notifications”. Rather than sending individual emails, the notifications will be compiled into occasional digests. Those in the test will have their account settings automatically changed to turn off most of their email notifications, which might surprise and annoy some users, though they’ll be able turn them all back on by unchecking the new “Email Frequency” account setting.

Summary emails could help reduce inbox clutter for Facebook power users — ones the site wants to keep happy because their actions drive reengagement for less active users.

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