5 Best Ways to Segment Social Audiences
All of the targeting options available from the various social networks won’t do advertisers much good if they fail to properly segment.
All of the targeting options available from the various social networks won’t do advertisers much good if they fail to properly segment.
Data analytics provider SumAll provided a list of the five best ways to segment social audiences.
The list from SumAll:
- Sort by favorites: This is a measure of activity and likeliness to share content. Dropping everyone with 100 followers or below gives you a great list to buy promoted content around, as they are far more likely to share the content.
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