Facebook's New Subscribe Button Allows Assymetrical Following of Non-Friends' Public Updates

Facebook today launches the Subscribe button – an option for users to receive the publicly visible updates published by non-friends. Similar to Twitter, this assymetrical following (sometimes known as asynchronous) capability will expand the types of relationships users can have on Facebook beyond friendship, allowing users to conveniently view content in news feed from people they don’t know but are interested in.

The Subscribe button also appears on the profile of friends, and gives users options to control the volume and types of updates they see from someone in their news feed.

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