Facebook Adds Subscribe Button for Pages’ Events

By David Cohen Comment

PagesSubscribeEventsWith the oft-mentioned drop in Facebook pages’ organic reach, page administrators of event-heavy pages, such as those for musical artists, have been hit hard. The social network launched a feature this week aimed at solving that issue.

All pages on desktop and mobile now have subscribe buttons in their events sections, according to numerous reports, and users who click those buttons will receive the same types of notifications that they would see from other users’ events.

Karissa Bell of Mashable pointed out that the new feature allows users to stay informed about events from pages in their event dashboards, both via the Web and Facebook’s flagship mobile applications, rather than being required to check those pages, avoiding the whims of the social network’s News Feed algorithm.

And Josh Constine of TechCrunch reported that users’ friends will be able to see which events they have subscribed to, the same way they can see pages they have liked.

Constine added that musical artists in particular suffered when Facebook began preventing pages from setting default landing tabs in 2012, which the social network has attempted to address with its Shop Now call-to-action button by enabling those pages to lead users to non-Facebook destinations such as stores on artists’ websites or on iTunes.

Readers: What do you think of the subscribe button for pages’ events?

Screenshots courtesy of TechCrunch and Mashable.

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