STUDY: 74% of Online Shoppers Are Unlikely to Share Purchases to Facebook

Facebook is the social network most shoppers turn to for information to help make their purchasing decisions, but the importance of products that are shared on the social network is often overstated, according to the results of a recent study by website A/B testing solution Visual Website Optimizer.

VWOLikelyToShareChart650Facebook is the social network most shoppers turn to for information to help make their purchasing decisions, but the importance of products that are shared on the social network is often overstated, according to the results of a recent study by website A/B testing solution Visual Website Optimizer.

VWO found that 74 percent of respondents who completed online purchases were not likely to share those products on Facebook or other social networks, while 17 percent said they were indifferent and just 9 percent indicated that they were likely to do so.

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