Study: Twitter Rarely Beats News Outlets to Breaking News

Twitter advocates often claim that the social network breaks news faster than newswires. But a study conducted by researchers at the Universities of Edinburgh and Glasgow found that Twitter generally followed wire services, though it did beat them sometimes.

Twitter advocates often claim that the social network breaks news faster than newswires. But a study conducted by researchers at the Universities of Edinburgh and Glasgow found that Twitter generally followed wire services, though it did beat them sometimes.

Comparing Twitter to wire service news outlets covering 27 major news events over 77 days in 2011, the study found that Twitter led newswires eight times, whereas newswires led the social network 15 times. News of four events broke at the same time in the two formats.

“This

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in