STUDY: 67.3 Percent Of Facebook Posts Written At Reading Levels Of Fifth Grade Or Below

Facebook may have a minimum user age of 13, but 67.3 percent of posts on the social network are written at much younger reading levels -- fifth grade or below -- according to a study of 5,804 pages with more than 1,000 likes apiece, and 1,578,006 total posts, by digital intelligence firm TrackMaven.

TrackMavenGradeLevelChart650Facebook may have a minimum user age of 13, but 67.3 percent of posts on the social network are written at much younger reading levels — fifth grade or below — according to a study of 5,804 pages with more than 1,000 likes apiece, and 1,578,006 total posts, by digital intelligence firm TrackMaven.

TrackMaven said it used the Flesch Reading Ease formula, which scores passages on a scale of 0-100, with 90 through 100 representing an 11-year-old student, and zero through 30 translating into a university graduate reading level.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in