Study: Social Media Actually Reduces Political Polarization
A new study found that, contrary to previous reports, social media influences users to become more politically moderate.
Previous research has found that social media has a polarizing effect, creating echo chambers where people only interact with those who share similar political views. “Polarized Crowds on Twitter are not arguing. They are ignoring one another while pointing to different web resources and using different hashtags,” said a Pew report.
However, a new study suggests otherwise. Researcher Pablo Barberá of New York University has published a study that examines how social media can actually reduce political polarization.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in