Study shows men more likely to choose electric shock over alone time with no phone

Being jolted by electric shock is painful, but less painful than being left alone in a room without a phone or any kind of distractions. Most men would rather experience electrical shock just to relieve the boredom. Oh the boredom! Just put someone in a room without any connections to the outside world and you’ll get this approximate result:

Twelve of 18 men in the study gave themselves at least one electric shock during the study’s 15-minute “thinking” period.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in